These days when most web site owners hear the word “blog”, their ears perk up and dollar signs appear in their eyes. They believe that this is the most important feature for their site and will draw in thousands of new viewers and subscribers to their web pages on a daily basis no matter what kind of content their blog will contain.
I’d like to set the record straight on this myth. Just because you’ve spent 3 hours a day every day last week on writing your blog on the latest celebrity break-ups, you think that soon you’ll be reaping the rewards of a million click-throughs by next month swertres hearing today. Wrong! People with celebrity sites that do rank way up in the search engine ranks, such as PerezHilton.com, have been working and tinkering with their sites for years, developing just the right tone and attitude that they need to draw in their vast audience hungering for juicy gossip.
They’ve also been on TV shows and radio shows spreading the word about their gossip sites to media celebrities like Howard Stern and Bill O’Reilly email1&1 com. Unless you have the greatest PR team in the world behind you, this is not going to work for you.
I’m going to go over all the topics you SHOULD NOT be writing about first to show you how to stand out from the crowded fields of topics that most readers are too loyal to break away from, and instead try to help you find a niche that will generate the traffic to your site that you need.
Never focus all of your daily bloggings on the following general categories:
Movies- Apple Corp- Google-Celebrity Gossip- Blogging- Internet Marketing-Computer Programming-Sports of all kinds- Politics- New home or business gadgets.
Now I know you’re thinking that those topics are the most popular topics on the internet, so how is it possible that nobody else can jump headfirst into the wild world of the web and be successful like Harry Knowles of “Ain’t it Cool News”? You say to yourself, “I’m just as smart as him, and I have tons of knowledge on the movie industry that people would love to read about!”
While it is possible to gain new subscribers when writing about “niche” categories on one of these popular topics, it is impossible to be successful when you are just writing general tips with one of these major categories as your only focus of discussion. Let’s say you have an interest and desire to write about the NFL. That is the most popular sport in America today, but if you take a look around at various sites like NFL.com, Sportsline.com, ESPN.com, they have every damn football story already on their sites and millions of people worldwide have all read these news stories and articles on the topics you were going to write about before you even get out of bed. Now how are you going to compete with that? That’s my point- you can’t.
But if there is a minor football league that you really love and might want to start a blog about, just go to Google and put the name of the league in the search bar. See how many general sites cover that league, and then see how many blog sites cover it.
If you see less than 10 sites covering the league of your interest, I would highly recommend that you write everything you can about that specific league with your own personal slant to all the stories you write about, and you will generate thousands of subscribers to your site within 2 months time at the most.
Is it starting to make more sense now? Finding your own niche within one of the most popular subjects on the web is the only way for a newbie with no prior experience on the internet to succeed quickly in this crazy cyber world. I have a content-only web site that focuses on just one aspect of internet development and web marketing. It focuses on how to generate great content to bring more web traffic to anybody’s site regardless of the topic or service you are selling.
My site does not generalize about web marketing as a whole, my blog covers breaking news on new ways of finding the perfect content for their sites that will help them to reach a wider viewership, and other ways to generate traffic to niche web sites through content only. I then distill that pertinent new information into a series of articles describing the new info in greater detail to my loyal readers. My subscribers only want to know how that new information relates either to their small business or to their online business.
My site is not for every business in America, it’s only for new site owners who have been struggling to get
any visitors at all, or for site owners who are desperately trying to quit bleeding red ink, and need all the help they can get from me to stop from going broke. That is a perfect example of writing about one of the most popular categories on the web, internet marketing, but finding that niche in the category that not everybody has saturated the web with.